I took a survey the other day that was asking questions about what car I might consider buying next. The page had an ad of the new Dodge Ram on it and a lot of questions were around Dodge, Pickups in general so I think this was a survey initiated by them.
One of the questions was “I would pay significantly more for an environmentally friendly vehicle” see image above.
What a way to influence answers by forming a question! Significantly more – but how much more? I think this shows that there is so much more to get sorted in the mindsets of the people in the US car industry. As long as you build cars as big as the Ram for just getting a person from A to B you have a serious problem.